Maui

Maui offers some of the widest variety of accommodations and chef driven restaurants Hawaii has to offer.

Welcome to Maui

“The Valley Isle”

Known for its pristine Ka’anapali beaches, epic whale watching, road to Hana, black sand beach, seven sacred pools, Wailea’s star studded resorts and stargazing from dusk to dawn atop of Haleakala, Maui offers some of the widest variety of accommodations and chef driven restaurants Hawaii has to offer.

​​​​​​​The island of Maui has two distinct areas dominated by visitors on the Northwest and Southwest shorelines: Lahaina/Kaanapali and Kihei/Wailea. Front Street in Lahaina is the primary tourist street in the market. Outside of these areas, Kahului is considered “town” to local residents with surrounding suburbs and a very cute town of Paia at the beginning or end of your road to Hana excursion.

Maui’s main trade areas and submarkets:

  • West Maui*: Kaanapali, Kapalua, Lahaina
  • Central Maui: (Kahului, Maalea, Wailuku
  • South Maui*: Kihei, Wailea, Makena
  • North Maui/UpCountry: Kula, Makawao, Paia*, Pukalani
  • East Maui: Hana
  • *Tourist-centric areas

Maui Visitor Statistics:
​​​​​​​

  • 29% of all visitors to Hawai’i stay on island 
  • > 66k visitors daily
  • > 3M visitors annually
  • $5.12B in visitor spending annually
  • 44.5% of visitors from US West market

Oahu Visitor Accommodations:

  • > 39k visitor units
  • 84.5% Occupancy
  • $236 ADR
  • $199 RevPar

Maui Visitor Accommodations:

  • > 21k visitor units 
  • 88.4% Occupancy
  • $618 ADR
  • $546 RevPar

Maui Resident Statistics:
​​​​​​​

  • 167,207 Population
  • 21.7%, <18 yrs old
  • 54,274 Households
  • 2.99 people/household 
  • $77,117/household median income
  • 133.3 people/sq. mile
  • 60.2% owner occupied units

*Information contained deemed reliable from public sources, but not guaranteed.


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