Oahu

Waikiki has the largest concentration of hotel rooms in the state, located within the 3.4 square miles on Oahu’s South shore.

Welcome to Oahu

“The Gathering Place”

Once a retreat for Hawaiian Royalty, now a global gathering place. Geographically appropriate, culturally significant and internationally esteemed. Waikiki’s Kalakaua Avenue is global destination for idyllic shopping, unparalleled recreation, and endless rejuvenation. Waikiki has the largest concentration of hotel rooms in the state, located within the 3.4 square miles on Oahu’s South shore. Other visitor accommodations exist on the West and North shores.

​​​​​​​Jessika has had one of the largest influences in Waikiki over the past two decades, repositioning 6 resorts, 3 retail centers, concluding over 140 leases including flagship and market entries for some of Kalakaua Ave’s top performing stores such as lululemon, Ugg Australia, H&M, Sephora, Urban Outfitters, Victoria’s Secret and local favorites like Honolulu Cookie Company and Martin & MacArthur resulting in more than $1B in added value to the trade area.

Oahu’s main trade areas and submarkets:

  • Waikiki*, Diamond Head, Kaimuki, Ala Moana/Kapiolani Corridor, Kakaako, Downtown
  • Windward Oahu: Kailua, Kaneohe
  • East Oahu: Hawaii Kai, Aina Haina, Niu Valley, Kahala
  • Central Oahu: Aiea, Pearl City, Waikele*, Mililani, Waipio
  • Leeward Oahu: Kapolei, Ewa
  • West Oahu: Ko Olina*, Waianae
  • North Shore: Wahiawa, Haleiwa*
  • *Tourist-centric areas

Oahu Visitor Statistics:​​​​​​​

  • 59% of all visitors to Hawai’i stay on island
  • > 115k visitors daily
  • > 6.1M visitors annually
  • $8.19B in visitor spending annually
  • Largest concentration of US West, US East and Japanese tourists

Oahu Visitor Accommodations:
​​​​​​​

  • > 39k visitor units
  • 84.5% Occupancy
  • $236 ADR
  • $199 RevPar

Oahu Resident Statistics:
​​​​​​​

  • 980,080 Population
  • 21.2%, <18 yrs old
  • 311,525 Households
  • 3.05 people/household
  • $82,906/household median income
  • 1,586 people/sq. mile
  • 55.8% owner occupied units

*Information contained deemed reliable from public sources, but not guaranteed.


Let's Work Together

We strive to help you understand the Hawaii market as deeply as we do, so you can make the best decisions for your business and create new opportunities while delivering the highest possible level of service. If you are interested in investing in Hawaii, contact Jessika today!